Recently I attended a 2 Day Mobile Summit which was held in J.N.Tata Auditorium, Bangalore. I had a lot of expectations from it as this was the first time for me to attend an event of this sort. Big brands, Big People, Authors were supposed to tell about the Hot or Killer Mobile Devices & Applications and what could be the face of next generation of Mobile Devices & Apps. Speakers from so many different brands were competing for marketing their mobile products & applications or hardware which may bring in the next revolution: like Intel, Blackberry, Nokia, Samsung, IBM, Facebook and so on..But still, it ended being more of a marketing event than being a technical expo, where people could have demonstrated Next Gen, about to hit Mobile Devices & Applications.
Anyways, most of the speakers threw away some fundas to the start-ups, free-lance developers..etc about how to think big, new & different to make the product international from Day-1. There are no prescribed steps and none of the points put forth are quantitatively measurable. However, for me there were three key take-aways:
- A few speakers talked about how necessary it is to understand the basic human behavior & to have an emotional connect with the users to keep them engaged. Understanding neuroscience-especially psychology is one of key factors behind making an app or product successful.
- A product/app in general should solve a problem, especially those which is faced by many. That should be the main idea but some of the fancy apps/products out there don't do much but are still kind of famous.
- We do judge book by its cover. Rich UX is very important. Something which is a perfect blend of being Simple, Intuitive, Effective & Appealing. As they say, first impression, most of the times, is the last impression. Something, which I also believe in, personally.
Overall it was quite decent experience of knowing other people's perception, views, ideas and thoughts about the direction Mobile Industry is heading on.
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